We developed a striking design for Arab Health in Dubai for the second year running. This project shows our customer Houston Methodist at its very best. The organisation asked for ’an organic design, which, by reflecting the organisation’s presence on almost every continent around the world, would make its booth stand out from all the other participants. This requirement clearly demanded more than a traditional rectangular design.
And to raise the ambitions even further, the booth needed to provide all the usual functionality. However, our unconventional and progressive approach helped us to successfully deliver on this goal.
