Optimising roadshows as an event. If the design is solid, a roadshow will ensure a near-perfect customer journey at any chosen location.
GEA was on the lookout for a unique way to shine a special spotlight on its new product offering for the high-tech refrigeration industry. A culturally neutral design was required that would support the products and solutions being featured. The choice of materials and finishes had to meet the highest standards in order to guarantee worry-free tours.
In 2023, GEA took its mobile showroom all over Europe to bring its products closer to customers. They attended 50+ events and the showroom made a special appearance at a number of key trade events for the industry GEA operates in.
