“You only get one shot at making a first impression.”
Andritz launched its new stand design at VIV in Utrecht.
It was made up of a large screen for optimum brand communication and an abstract, open structure that appears to enfold its surroundings. This is a radical departure from the norm in the industry Andritz operates in.
As a result, visitors were guaranteed to notice and remember them. This is exactly why Andritz chose CAS. After Utrecht, the stand went on to shine at VIV Asia in Bangkok, where it put in another successful performance.