IFFA is the leading international trade fair for the meat processing industry. Every three years, the sector gathers in Frankfurt to showcase the latest innovations in meat processing and packaging. A consistent presence on the show floor: JBT – Marel, a global leader in integrated food processing solutions.
For this edition, we partnered with JBT – Marel to create an immersive and memorable trade show experience. In a custom-built presentation space, visitors step right into the heart of the production process. Interactive screens allow free navigation through various production lines — intuitive, inviting, and visually layered.
At the center of the stand, the visitor lounge offers a warm welcome. Clear in layout, rich in atmosphere, and fully aligned with JBT – Marel’s brand story. The design and flow reflect the personal, approachable style the company is known for.
